Introducing the New Electric For All Campaign

Introducing the New Electric For All Campaign

40 Million Reasons to Go Electric

What do the Hulk, Mayor Leon, hacker-turned-superhero Daisy ‚ÄúQuake‚ÄĚ Johnson, Mama Linda, Miss Jackie and artist/activist Favianna have in common? They are the superheroes on the screen and behind the scenes of Veloz‚Äôs next greatest “Electric For All”¬†campaign, “40 Million Reasons to Go Electric.” As California leads the way to a zero-emissions new car fleet by 2035, this campaign aims to show the country and world how to get there faster and bring out the superhero in everyone.

“40 Million Reasons to Go Electric”¬†is an avant-garde, bright and vibrant animation paired with an original Californian take on neo soul-inspired music sung by the Barbadian-born, Los Angeles-based singer Ayoni.¬†The campaign is designed to reach Californians where they are and empower them to choose electric transportation through¬†busting myths, engaging with environmental action examples and motivate consumers to research cars and incentives at –¬†ElectricForAll.org¬†an online shopping tool. ¬†The goal is to increase awareness, understanding and¬†consideration for EVs.
It’s an exciting time for clean transportation and Veloz was honored last night when the¬†Clean Energy Inaugural Ball¬†showcased the campaign and introduced one of our stars of the campaign, Mayor of Huron, Rey Leon. ¬†To be able to preview the campaign at the Clean Energy Inaugural Ball provides the campaign the opportunity to demonstrate California’s leadership with a bright message during a time when the EV market is at a tipping point. ¬†The campaign is a nod to the state’s diverse population and trailblazing EV spirit.

The official launch date for paid media is January 27, however, we are getting a lot of attention in the media right now. We invite you and your organization to follow @electricforall and help us to share on your social media, website or newsletters starting on January 25. Please look for our @electricforall social media outreach on Twitter, Facebook, LinkedIn and Instagram.

Thank you for helping inspire and amplify “40 Million Reasons to Go Electric.”

Sincerely,

Josh Boone.
Executive Director
josh.boone@veloz.org

For questions and assistance, please contact Margaret Mohr, Communications Director margaret.mohr@veloz.org