Today Veloz debuted Kicking Gas, an edgy and funny series of video shorts starring Arnold Schwarzenegger that highlight the benefits of electric cars relative to their gas-powered counterparts.
Kicking Gas will run through the end of 2019 using digital billboard displays along major commute arteries in Northern and Southern California; paid social media placement on Facebook and Instagram; search placement on Google, YouTube and Bing; and digital display banners. We will also be harnessing social media to amplify and garner Veloz member involvement.
Arnold and his team will also be amplifying the creative content, and we hope that you will, too.
How to Engage
Please post the creative on your social media platforms, and follow the campaign:
Instagram: @ElectricForAll
Facebook: /ElectricForAll
Twitter: @ElectricForAll
Twitter: @LetsVeloz
#KickingGas will be used for all platforms.
Follow Arnold Schwarzenegger:
- http://www.youtube.com/user/govschwarzenegger
- https://twitter.com/Schwarzenegger
- https://www.facebook.com/arnold/
- https://www.instagram.com/schwarzenegger
- https://www.snapchat.com/add/arnoldschnitzel
Add the Electric For All website link to your organization’s website homepage (www.electricforall.org); this includes the video content. The Which Car is Right for You page has all the electric makes and models and zip code based incentives available in California.
Include the Kicking Gas creative to your upcoming e-communications.