Veloz and Univision have partnered up to launch Spanish-language Electric For All segments on Univision TV stations across California starting June 1, 2023. The Despierta and Edición Digital California segments will run for 13 weeks in select markets, including Los Angeles, San Diego, San Francisco, Sacramento, Fresno and Bakersfield, with a focus on busting common electric vehicle myths.
The broadcast partnership with Univision is a key element of Veloz’s current Myths Busting Myths Electric For All campaign, which was made possible by Veloz’s membership and the California Governor’s Office of Business and Economic Development’s (GO-Biz) ZEV Consumer Awareness Grant. The funding allowed Veloz to bring partner organizations together in an effort to further their local work in the EV space while also spreading the statewide Electric For All message far and wide.
“Univision’s mission to inform, empower and entertain aligns perfectly with Veloz’s goal to bust common EV myths using facts, inspiration and humor through our statewide Electric For All EV campaign,” said Veloz Executive Director Josh D. Boone. “With nearly 30% of Californians being Spanish speakers and Univision’s long legacy of highly rated and trusted media, this partnership is a critical component to reaching everyone in the state with benefits of EVs.”
Veloz Board Director and San Diego Gas & Electric Vice President of Energy Innovation Miguel Romero speaks on behalf of Veloz in the segments, offering his expertise and educating viewers about electric vehicle options, charging, upfront costs, available incentives, and more.
To learn more about the Myths Busting Myths Electric For All campaign and Veloz’s community partners, visit ElectricForAll.org/es (Spanish) or ElectricForAll.org (English). To find your local Univision station, visit Univision.com.
Veloz is a unique public-private nonprofit driving toward 100% zero-emission vehicles through strategic communications, unprecedented collaborations and purposeful convening. As the power behind the nation’s largest and most inventive multi-stakeholder public awareness campaign for electric vehicles, the architect of events and programming garnering both state and national attention, and the organization bringing together high-powered, diverse board and members from the public and private sectors, Veloz believes the future of transportation is electric for all.