The key to meeting California’s clean air, climate change, energy and economic goals is scaling up the number of electric cars on the road. California policies and advancements in electric car and charging technologies have energized the growth of the market.
However, there is a gap between current sales and the governor’s goal of 1.5 million electric cars on the road and the infrastructure to support them by 2025, and research indicates that a majority of Californians lack awareness of the benefits of driving electric. Coupled with technology advancements, market demand will only increase if people know that electric cars exist and that they are a solid purchase choice. That is where Veloz and its statewide campaign comes in.
Phase 1: Development, testing and strategic planning of a brand-inclusive outreach campaign to increase consumer awareness, understanding, and acceptance of electric cars in California. A portion of the campaign budget will be used to reach multi-cultural populations, low-income, and disadvantaged communities and should be reflected in the deliverables as described in the scope of work.